I finally got around to doing something I should've done about six months ago: putting together a little press kit about myself and the book. It's nothing special--the official Abrams press release, a few pages of good reviews, plus some images--but if you're interested, it's available here and via a new link I just added to the sidebar at the right.
The purpose of my press kit is to give writers or reviewers on deadline everything they need to do their jobs. A description of the book, a little biography, some choice quotes, a picture to cut and paste. Of course Publicist Amy and I have been doing that as needed until now, but I just had occasion to pull it all together and figured I might as well put it online. If anyone needs it in the future, I'll just send them the link.
Like I said, should've done it long ago.
The secret of journalism--and I say this as a former and still occasional practitioner--is that journalists are lazy. Or if that's too strong, let's say they're very busy and like to work as efficiently as possible. The easier you, the potential subject of their piece, can make their job, the better. However, contrary to the hopes of PR flacks everywhere, no journalist with a gram of self respect prints a press release verbatim. (I can't guess how many hundreds of press releases I've seen that read like, "Fies Pharmaceuticals, a worldwide industry leader in the science of flea dip formulations, announces an exciting new product!" Does that ever work? What are they thinking?) I try to give journalists what I want when I'm in their shoes: enough background to answer the basics (what's the name of the book, who published it, what's it about, what's the reaction been, where are you from, what have you done before?) and breathing room to write the rest as they want.
As I pasted this together today, it did warm my heart to see WHTTWOT's good reviews all collected in one place. A bad review definitely sticks in my brain more stubbornly than a dozen good ones; on the other hand, seeing a dozen good ones --especially from people I respect--is a nice reminder that I must've done something right.