Tuesday, October 20, 2026

250 Words on Storytelling


[I try to start my day writing 250 words on anything. I’ll post one every Tuesday until I run out of good ones.]

It took me an embarrassingly long time to understand the importance of storytelling. I may have been in my 30s before I got a handle on it. 

Storytelling is hard to define; start with what it’s not. 

In comics, storytelling isn’t just a matter of combining nice words with pretty pictures. Many people can create wonderful words and pictures but have no idea how to tell a story. On the other hand, a great storyteller can make you laugh or cry using simple dialog and stick figures. 

Which isn’t to say that craft doesn’t matter. A cartoonist skilled at writing and drawing has more tools in their toolbox: broader options, better techniques, a larger library of inspirations. All things being equal, I’d still encourage artists to master their disciplines. But it’s a mistake to overlook stories just because they appear simple or crude. 

I’m pretty sure that stories are how humans understand the universe. Narratives, metaphors, analogies, histories, myths, songs. Even a physics equation tells a story about a worldview in which science describes how reality works.

Every decision I make when creating a comic centers on storytelling. I use composition, design, rhythm, character, color, and the other tools in my toolbox to guide your attention and emotions through the story I’m trying to tell. If I do it right, you’ll never notice.

Whenever I review a young cartoonist’s work, I’m not primarily judging how well they write or draw. I want to see if they can tell a story.

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